Hyundai Cars
Faced with a choice of trying to become a Korean me-to Toyota-style manufacturer of mass market cars or doing something a little different, Hyundai took the decision to become a niche market player, manufacturers of quirky, individualistic cars. From the little Atoz city car through to Liberace-esque Centennial, Hyundai build cars that get noticed. Not always for the right reasons, but they certainly get noticed.
When they play with a straight bat, as they have he Coupe and the Getz, they get surprisingly right, too; those and the older Accent are fine cars within their classes, and are on for a lot of return business from satisfied customers. The company’s sport-leisure and multi-purpose vehicles like-wise get a lot of positive feedback from owners. Careful cost control at the factories in Korea help ensure that prices are kept down to keen levels, which helps Hyundai’s development in export markets-these are vital for its continued well-being. GETZ Hyundai’s contender in the small city hatch market is aimed very precisely at Europeans, which means it is taking on such competition as Ford Fiesta, Peugeot 206 and Renault Clio. And it acquits itself well against those cars. Available with a choice of engines from 1.1 petrol through to a torque-rich 1.5 diesel, there is also a peppy 1600cc unit with 104PS. This latter engine is at its best when teamed with the Sport suspension pack, which gives a sharp and tidy level of cornering power.
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BUYING A CITY CAR
In an age of niche marketing, it\’s rather refreshing to come across a class of car that should appeal to almost everybody. Apparently, 80% of British motorists travel just 20 miles each day to and from work and of those, 80% work in urban areas. These are the people targeted by the City car, a smaller spin on the standard Supermini concept, aimed at those who think that very small is very beautiful.
The Japanese tried – and failed – to launch this class of car in Europe in the early Nineties, having been forced into the production of such models by their own overcrowded roads. British buyers were having none of it: apart from burning their fingers with the odd Fiat Panda, just about the only thing they were prepared to consider that was smaller than a Supermini was Rover’s ubiquitous Mini – and that was seen as pretty eccentric.